Tender Advertisement #1009003

Request for Proposal: Table Grape Digital Marketing Strategy (TG17504)
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Table Grape Digital Marketing Strategy (TG17504).
The objectives of the services being sought are to develop a digital marketing strategy for Australian Table Grapes in Japan.
This project should:
• conduct research to analyse and identify how best to target the functional and emotive needs of consumers with regards to Australian table grapes and imported fruit in Japan
• develop a digital marketing strategy underpinned by genuine consumer insights as gained from the research
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00pm (AEDT), Tuesday 19, June, 2018