Tender Advertisement #1321540

Request for Proposal: Macadamia trade customer acquisition and consumer digital campaign (China and Taiwan) (MC22504)
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned research and development corporation (RDC) for Australia’s $15.1 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced, and capable delivery partner for the project: Macadamia trade customer acquisition and consumer digital campaign (China and Taiwan) (MC22504).
The objectives of the project are:
1. To deliver an awareness campaign that will educate the Chinese and Taiwanese food manufacturing industries about the value of including Australian grown macadamias in their innovation pipelines.
2. Create excitement around the use of Australian grown macadamias as an ingredient in food manufacturing.
3. Deliver a consumer digital campaign that supports the trade customer acquisition campaign, by inspiring consumers to try or buy more Australian grown macadamias and provide opportunities to the trade to further leverage their own messaging.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 16 November 2022, 3.00 pm (AEDT).