Tender Advertisement #1489649
This Opportunity Has ClosedThis opportunity has already closed and is no longer open for submissions.
Brief
Dried Grapes Strategic Export Marketing 3 Year Plan
Contract #
DG24501Location
New South WalesClosed On
Fri 08/11/2024 - 03:00 PM AEDTTender Details
Request for Proposal: Dried Grapes strategic export marketing three year plan
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $16.3 billion horticulture industry. Hort Innovation invests around $154 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Dried Grapes Strategic Export Marketing 3 Year Plan (DG24501).
The objectives of the services being sought are to develop and execute a three year marketing export plan to promote Australian dried grapes in priortised export markets. Ensuring the program focuses on three key challenges:
- Showcase quality: Recognition of the superior quality of Australian Dried Fruit and justification of a premium price.
- Premium positioning: How to obtain premium pricing in key markets that value our product.
- Education: Regarding quality, how Dried Grapes are grown (clean, green positioning).
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is November 8, 2024, 3:00PM (AEDT).
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $16.3 billion horticulture industry. Hort Innovation invests around $154 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Dried Grapes Strategic Export Marketing 3 Year Plan (DG24501).
The objectives of the services being sought are to develop and execute a three year marketing export plan to promote Australian dried grapes in priortised export markets. Ensuring the program focuses on three key challenges:
- Showcase quality: Recognition of the superior quality of Australian Dried Fruit and justification of a premium price.
- Premium positioning: How to obtain premium pricing in key markets that value our product.
- Education: Regarding quality, how Dried Grapes are grown (clean, green positioning).
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is November 8, 2024, 3:00PM (AEDT).
This information is not guaranteed to be accurate or complete. Please confirm all details with the Tendering Firm before responding.
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