Tender Advertisement #1518562

Request for Proposal: TU24004Usage, Attitudes, and Contribution of Natural Turfgrass
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $16.3 billion horticulture industry. Hort Innovation invests around $154 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Usage, Attitudes, and Contribution of Natural Turfgrass (TU24004).
The objectives of the overall services being sought are to:
• Share knowledge back to industry to drive better decision-making
• Feed insights into the development of the new strategic investment plan and marketing program for Turf
The specific objectives of the Usage and Attitude (U&A) study:
• Improve understanding of usage and attitudes towards turf versus other options for each stakeholder group; drivers of choice, barriers to use, perceptions of turf other options
• Map growth segment opportunities and identify the respective size of the prize
The specific objectives of the Usage and Attitude (U&A) study:
• Environmental Objectives: Quantify and understand the impact of natural turf in order to promote sustainable practices and climate resilience (eg. mitigating urban heat and improving air quality)
• Economic Objectives: Quantify the turf industry's contributions, including job creation and revenue.
• Social Objectives: Quantify the community and public health benefits.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 3.00 pm (AEST), 09 April 2025.