Tender Advertisement #970505

Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Australian Avocados digital and social marketing program (AV17504).

The delivery partner will undertake management of social media, digital advertising, content creation and website for Australian Avocados, including:
• Develop and present the overall social media strategy
• Implementation of the social media strategy
• Develop content to use across social channels
• Optimise use of budget for paid advertising for exponential reach to target market
• Develop and recommend a set of KPIs that the activity will be measured against in conjunction with the Marketing Manager
• Ensure that we integrate and maintain consistency across all digital and social media
• Set up a calendar of activity to ensure that we are leveraging the full marketing plan and other marketing activities and deliver to agreed timelines
• On-going website management, SEO and SEM
• Monthly reporting
• Management of YouTube
• Work in a collegiate manner with service providers including recipe developer and content creator and other events companies where appropriate.

The project will commence in January 2018.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).

The closing date for responses is 5pm (Sydney time), Friday, November 24, 2017