Tender Advertisement #977742

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Australian summerfruit consumer research (SF17516).
The objectives of the services being sought are to:
• Design, execute and analyse a comprehensive research study to support development of a creative and validated marketing strategy that contributes directly and measurably to an increase in the demand for Australian summerfruit by Australian main-grocery buyers.
• Undertake the research study to include:
o Identification and understanding of consumer preferences, purchasing drivers, barriers and influences, usage and purchasing behaviour, life stage/demographic profile and media consumption
o Awareness and perception of Australian summerfruit in context of competitive landscape (including price)
o Identification of potential target segment/s
o Optional identification of potential positioning areas (please cost this out separately as an option)
• Assess and understand the current perception on fruit quality and how it impacts the consumer (with the potential tracking of this in the future).
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00 pm (AEDT), Monday, January 22, 2018.