Tender Advertisement #990586

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Dried grape PR strategy and content creation (DG17508).

The objectives of the services being sought are to drive awareness of Australian dried grapes and to increase consumer understanding of the story behind them. This will include creation of a domestic PR strategy and development of new brand assets such as a logo, as well as content creation.

The goal is to build the relevance of Australian sultanas, raisins and currants with consumers by:

• Showcasing the fruit at its best as a relevant snack or ingredient
• Linking to provenance
• Building on ‘buying local’.

We will consider new and interesting executional ideas such as an event to build content and coverage.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).

The closing date for responses is Thursday 19, April 2018, 5.00 pm (AEDT).