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The European Union (EU) through the 10th European Development Fund has allocated EUR4.0 million to assist the growth of the coconut industry in the Pacific through an Action called “Coconut Industry Development for the Pacific” (CIDP). This Action is part of a broader economic partnership between the EU and African Caribbean Pacific
(ACP) states. The Financing Agreement governing the project funding is already in place between the European Commission and the ACP Secretariat (Regional Authorizing Officer).
The purpose of the CIDP Project is to improve the competitiveness of small producers engaged in the coconut value chains, through a strengthened regional integration of related markets and the intensification of production ultimately giving new life to this important industry.
One of the key Result Area under this project is Pilot Projects. An allocation of 1.75 million has been allocated to directly support private sector, enterprises and farmer organization through procurement of Technical and Equipment support. Elcress Agra Products has been awarded as one of the Pilot Projects in Vanuatu.
The CIDP through Elcress Agra Products is looking for a Consultant to do the Coconut Oil Market Analysis. The key role of the consultant will be to ensure a better understanding of the Market (offer, demand, channels, etc), and improve accordingly the whole marketing (pricing, product range, communication, packaging, promotions and distribution). Vanuatu has a hugely negative commercial balance, despite counting on some competitive advantages. Increase the coconut industry exports is mandatory. El Cress Company produces certified organic coconut oil, has a good product, and looks
forward to exporting it. This requires previously a robust marketing analysis.