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The Pacific Community (SPC) is a regional organisation which supports Pacific Island countries and territories (PICTs) in their development. Its Public Health Division is in charge of helping PICTs implement
actions to prevent and manage non-communicable diseases (NCDs) which have a heavy impact on Pacific Island communities.
To prevent diseases such as diabetes, cardiovascular diseases, cancers, and others, one must adopt a healthy lifestyle (e.g. no tobacco, responsible consumption of alcohol, balanced diet and regular physical activity). Information on NCDs and their risk factors is key to behavioural change strategies promoting prevention.
This is why the PICTs and SPC have been conducting communication campaigns (posters, TV/radio spots, web and social network videos, billboards, leaflets, etc.) these past 20 years to encourage people to make choices that protect their health.
It is now time to look back on and review all the communication material on NCDs created to target the general public, analyse them and provide strategic direction for future communication campaigns so as to increase their relevance and effectiveness.
The purpose of this RFQ is to provide PICTs with useful information on how to carry out their future NCDs communication campaigns.
Communication strategies are evolving. Some types of communication have proven their effectiveness, while others have turned out to be useless or, even worse, to have led to unwanted effects.