CT000423 (COO057945). Council is seeking to implement a scalable, centralised Customer Relationship Management (CRM) solution to replace the current reliance on multiple disconnected systems for engaging with the local business community. The new system will provide a single, consolidated source of business information, enabling targeted and personalised engagement with local businesses.
The solution will streamline communication processes, automate routine administrative tasks, and deliver actionable insights through advanced reporting and analytics. By improving data accuracy, visibility, and collaboration across departments, the CRM will strengthen business relationships, enhance service delivery, and support Council’s broader economic development goals and operational efficiency objectives.